Kloeckner Metals: The Next Is Green, brand film
Kloeckner Metals launched Nexigen green steel in procurement language, not sustainability language.
- Client
- Kloeckner Metals
- Type
- Brand film
- Year
- 2024
- Agency
- Milkman Digital
- Production
- HOLYMILK
A launch built on what green steel does for the buyer.
Positioning that talks to decision makers in their own terms.
